Sony PlayStation: invested 1 billion dollars in Epic (Fortnite), acquisition coming soon?

Business news Sony PlayStation: invested 1 billion dollars in Epic (Fortnite), acquisition coming soon?

Sure enough, in 2022, Sony decided to harmonize the currency. After acquiring Bungie and Haven recently, the Japanese company released $1 billion to support the business of Epic Games, the father of Fortnite and Unreal Engine. A fair amount of course, but which one translates to any intentions? This is our opinion.

Sony PlayStation (logo)

To use the name of a famous movie, tweak it slightly: “Billion Dollar Baby.” billion dollars is A very large amount Sony just invested in Epic Games, the company behind the popular Fortnite battle royale and Unreal Engine. Thus, the company closed a $2 billion fundraising effort to “build the metaverse and support its continued growth,” with Kirkbi (LEGO) also contributing up to $1 billion. “As a creative entertainment company, we are excited to invest in Epic to deepen our relationship in the metaverse space.” Explanation in communication Kenichiro Yoshida, CEO of Sony Group – the global entity, not just the entity dedicated to PlayStation. “We are also confident that Epic Games’ expertise (…) will accelerate our various efforts such as developing new digital experiences for sports fans and our virtual project initiatives”.

“Metavers”, “Digital Experiences for Sports Fans”? Has Sony fallen on its head? Keep in mind that we’re talking about Sony in general, not just the “Interactive Entertainment” division. dedicated to its PlayStation brand. In recent months, the Japanese company has been increasingly present in the field of interactive digital experiences (perhaps as a result of the health crisis). In early 2022, for example, I signed amazing partnership With the famous Manchester City club. Its goal: to create an online space where fans can interact with the team within a “metaverse”, similar to the Etihad football stadium.

In the past, Sony was already talking about development digital parties Thanks to virtual reality, as part of the “Lindbergh” project. Who is familiar with it? Yes, Epic Games, with its unmissable music events right now in Fortnite (Travis Scott, Aya Nakamura, etc.). Before even talking about the acquisition, Sony’s investment comes first Good practice exchange between the Japanese company and Epic Games. “As we reimagine the future of entertainment, we need partners who share our vision. We found that (…) with Sony” comments Tim Sweeney, CEO, Epic. The PlayStation dad had already given him $250 million in 2020, then $200 million the following year. As a result, the two companies are supporting each other, as is the case with Unreal Engine 5 demo on PS5, in 2020.

Right: Project VR Virtual Party (Sony); Left: Travis Scott’s party (Fortnite)

Sony PlayStation: invested 1 billion dollars in Epic (Fortnite), acquisition coming soon?Sony PlayStation: invested 1 billion dollars in Epic (Fortnite), acquisition coming soon?

hand in hand

On a smaller scale, this more realistic agreement would benefit PlayStation as well. Not necessarily for the term metaverse, which is a term we find little – if any – in the mouth of Sony’s video game franchise. rather Their approach to future PS4 and PS5 multiplayer games. An “editorial line” we don’t necessarily associate with the company, but nonetheless is taking shape recently, particularly with the acquisition of Studio Haven directed by Jade Raymond. The team is working on “a systematic and scalable 3D model (…) that will entertain and engage players for years to come,” he says. PlayStation Blog. A futuristic exclusive that looks like a real game service, the kind that Jim Ryan, CEO of Sony Interactive Entertainment, pointed to, recently. Interview. Nevertheless, the man is reassured: “We will continue to create narrative single player games.”.

Again, it’s not hard to draw parallels between Epic and this project. Fortnite, the real corporate goose, has been an almost unrivaled example of engagement and follow-up over the past five years. What was said, Can we imagine Sony’s acquisition of Epic Games? This outcome seems unlikely. To date, CEO Tim Sweeney owns more than 50% of the shares. As a majority, he has the last word. Then there’s China’s Tencent (40% in the latest news) while Sony is still – obviously – around 2%. Tim Sweeney’s vision and leadership are well supported. Few companies have dared to challenge the monopoly of Google and Apple in their own field, even going to court against the Apple trademark. But in a world where Microsoft has acquired Activision-Blizzard, anything is possible.

Indy Profile,

by Indiajournalist


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