E3 2022 Canceled: No More Great Trade Shows and Conferences?

news E3 2022 Canceled: No More Great Trade Shows and Conferences?

A true thriller in video games, E3 played the emotional lift for two years. In 2020, the outbreak of the health crisis forced him to close the store for a while, before returning the following year in a 100% digital event. But in 2022, there will be no viewing, either online or in person. Information that portends the end of presentations and conference offers?

Maybe one day we’ll sing “I’m telling you about a time that less than 20 years know” about the famous E3 conferences. because here Three years since the halls of LA convention centers haven’t shook To the sound of booming ads. It is not operational. We recently learned of the categorical cancellation of the 2022 edition of the most famous American show dedicated to video games. “We will dedicate all our energy and resources to delivering a physical and digital version of E3 the following summer.” The ESA, which organizes the event, explains in columnsIGN. The company says it will skip this year’s meeting to “focus its resources” on the next in 2023.

sudden announcement. However, in January, the European Space Agency confirmed a 100% online return of E3 for 2022, like the previous version, claiming to be “incredibly excited” about the show’s future. A reassuring facade that hides a less glamorous reality? Anyway, that’s what Jeff Grob, a journalist at VentureBeat, a well-known industry insider, thinks. After mentioning the cancellation of E3 a few months ago, A man calls this year’s event a “brothel.”. To make matters worse, the announcement did not come directly from the European Space Agency, but from a Message Twitter from Razer’s Director of Public Relations. So far, there is no official press release on this topic on the ESA’s official website or the E3 website.

“Just got an email…it’s official, E3 digital has been completely canceled for 2022. Lots of mixed feelings about it…” – Will Powers (Razer) on Twitter

Rethink everything

So far, we don’t know the exact reasons why the company canceled E3 2022. However, last year the show managed to save the furniture, bringing together very big names in the industry – Ubisoft, Xbox, Square Enix… – with many conferences Over the course of three days, one year after the outbreak of the health crisis and the cancellation of the 2020 edition, a solution that today looks more like A patch, not a complete renaissance. Already because the event invited publishers to perform in formats already developed in-house, under the influence of Covid restrictions (Ubisoft Forward, not “Ubisoft E3 Conference” for example). And because, obviously, the European Space Agency has lost more than it gained in organizing the 2021 edition.

As it stands, it’s impossible to know if publishers have to pay a fee to participate in the online show (ESA press releases aren’t clear on this) but one thing is for sure: compared to the classic, physical format, The deficiency must be great. On the Quora social network, David Mulich, industry veteran and director of many parts of the Might and Magic license, Values Rent a large E3 stage at around $100,000. Of course, not everything goes into the pockets of the European Space Agency. Convention centers have their share, too. Added to this is the general admission ticket, another major source of revenue in normal times ($250 in 2019 for 3 days of viewing) while the 2021 edition, 100% online, was free. Not to mention the costs of making the event digitally compatible, including an all-new mobile app.

cheap price

In short, there is a very good chance that a digital E3 will be less viable than a physical display. However, today it would be difficult to see publishers rushing to the doors of convention centers to resume show conferences, as in the old days. After the health crisis arrived, key players in the joint venture realized they could communicate at a lower cost, inspired by formats such as Nintendo Direct (which has been around since 2011) or EA Play Live, which is traditionally held on the sidelines of E3. Thus, publishers created their own broadcast timeBut above all, new initiatives have emerged with the aim of uniting video game makers. The most famous of these is undoubtedly the Summer Games festival hosted by Jeff Kelly, the journalist and in-house official who is actually responsible for organizing the Game Awards at the end of each year. The man was quick to respond after announcing the cancellation of E3, on Twitter, by posting a wink Memorable. A few minutes later, he revealed when he will be participating in Summer Game Fest 2022.

“There is no bigger fan than me of what an event like E3 means to the industry. I’ve attended every E3 for 25 years. As the industry evolves, so should evolve how our industry comes together.” – Jeff Kelly, on Twitter

just different

All in all, it would be hard to bet that the popular E3 show conferences will be back. althoug, This does not mean that the huge amount of video games has vanished. On the sidelines of the solo shows, edited by an editor, there are evenings with a whole host of actors from the middle who seem to have the coast. Like the one that happened at Summer Game Fest 2021 – where we saw the first real images of Elden Ring – or the now-traditional Gamescom opening game that returns on August 23. So yes, the events are online, but why not imagine a physical version when Covid is over, Game Awards style?

In all cases, Physical exhibitions are not ready to stop. For example, for this year Gamescom is opting for a hybrid approach, with activity in Cologne and also online. And for the Tokyo Game Show, it is clear that it will be – at last – a return to normal. Like CES 2022, on top of that, it’s under fire from critics for acting as if nothing had happened in January, without regard to the health risks. Above all, this should not be forgotten: these meetings are an opportunity for players as well as professionals. This is often where they make important connections and discover great opportunities.

by Indiajournalist jeuxvideo.com

evening

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